Hill Group/Peabody joint venture and Goodstone Living partner for £116m Build to Rent deal in East London
A 50/50 joint venture between award-winning housebuilder The Hill Group and leading housing association Peabody, has agreed a partnership with Goodstone Living to deliver 360 high-quality Build to Rent (BTR) homes at Dagenham Green.
The BTR apartments will form part of the first phase of the regeneration of the former Ford Stamping Plant site into a vibrant mixed-use neighbourhood which is currently under construction. The JV partnership is to deliver the first 935 home phase of the Dagenham Green scheme. Once complete, Peabody’s wider masterplan will provide over 3,500 new homes and extensive placemaking, public realm and amenities, transforming this landmark East London location into a sustainable community for modern living.
Investing in the future
This new project partnership with specialist real estate developer and investment manager Goodstone Living in a deal valued at £116m, marks one of the largest deals in the BTR sector this year. The deal highlights Hill’s expanding footprint in this market and Peabody’s aspirations to do more BTR as part of its mixed tenure, mixed-use approach to sustainable place-making and regeneration. The project will feature extensive amenities, including fitness and co-working areas, a concierge service, private dining spaces, and two landscaped podium gardens that overlook a new urban park. Sustainability is a key element, with the rental homes aiming for high environmental performance, including energy-efficient systems and green building certifications such as EPC B, WiredScore Platinum, and Fitwel 3-star ratings.
We are delighted to agree this significant Build to Rent deal in partnership with Goodstone, as we actively seek to grow our rental pipeline. We have the vision to create an inclusive and welcoming community at Dagenham Green with high-quality homes across all tenures. These BTR homes will provide excellent amenities, connectivity and a ready-made community, ticking all the boxes for discerning renters.
The development
Situated within the first phase of 935 homes at Dagenham Green, the BTR homes will offer a range of one, two, and three-bedroom apartments across three residential buildings ranging from 14 to 18 storeys. The development is located near Dagenham Dock train station, providing direct access to central London in about 20 minutes. Dagenham Green will provide high-quality, attainable rental housing in one of London’s most important regeneration areas. With rents set to be attainable for the majority of private renters in the local community, this development is positioned to be the most affordable Build to Rent project in the capital. The first homes will be available from summer 2027, with full completion anticipated by summer 2028.
“At Peabody, we are committed to making a positive impact by providing high-quality, affordable homes in thriving communities. We’re pleased to see the first phase of our Dagenham Green masterplan coming to fruition, reflecting our approach to sustainable regeneration and inclusive growth. This partnership with our partners Hill and Goodstone will bring significant benefits to the local community as a part of a wider vision to regenerate East London and ensure that affordable living is a reality for everyone.”
James McMylor, Managing Director, London North at Peabody
Goodstone’s investment in Dagenham Green demonstrates our strategy to deliver much-needed, high-quality rental housing in key regeneration areas on behalf of our institutional capital partners. We are committed to creating sustainable communities where residents can thrive, and this project reflects our focus on providing attainable rental housing with a tailored resident proposition, excellent transport connectivity, a mixture of functional, useable amenity space, all operated within an efficient and integrated management platform.
